78%
of leads choose the firm that calls them back first.
Harvard Business Review
Qualify & intake leads in minutes.
NorthernPlus empowers you to connect with leads instantly. Kate promptly scores each lead, while Al steps in to call leads requiring more information. Once qualified, Kate sends an intake form, schedules consultations, and prepares documents for your paralegal or attorney.
Michael Elliott New lead
4/5
★★★★★
Lead score · Kate
Why this score
Clear legal need (commercial property closing consultation), complete contact information (name and email), specific request, and relevant to firm services. Missing phone number and no call qualification data prevent perfect score, but lead is ready for agent follow-up.
Submitted answers
Message
Hi, I'd like a consultation on my closing documents for a commercial property.
Subject
None
+The problem
The first firm to call a lead wins.
21×
drop in conversion when callback waits more than 30 minutes.
MIT Lead Response Study
67%
of intake forms are abandoned mid-flow on legacy PDFs and 12-page web forms.
Industry intake benchmarks
+Lead Scoring
A lead lands at 7:14pm on a Tuesday. Kate has it scored in seconds.
The moment a lead arrives via your website form or your firm's NorthernPlus number, Kate reads it, scores it 1 to 5 stars, and writes a one-paragraph reason for the score. By the time you check your inbox in the morning, your night's leads are already triaged.
How Kate scores
Clarity of legal need. Quality of contact information. Specificity of request. Fit with your practice areas. The signals you'd evaluate if you had time to read every lead, applied to every lead.
Sarah Kim
★★★★★
Marcus Reyes
★★★★★
Jennifer Doyle
★★★★★
Thomas Gardner
★★★★★
+Voice Agents
A 2-star lead at 9:47pm. Called, qualified, and rescored by 10:00pm.
Set the rules once. When Kate scores a lead below your threshold, she dispatches Al, your firm's voice, to call within minutes. Your agent asks the qualifying questions Kate flagged as missing, captures the answers, and updates the score. By morning, while the firm down the street is still leaving voicemails, your lead has already been qualified and scheduled.
Your firm picks the voice
Each workspace selects Al at setup. One voice, your firm's voice, on every call. Tuned per practice area for the questions that matter to your intake.
Al·Outbound · 4:32 active
LiveAL · AI VOICE AGENT
What prompted you to reach out today?
M. CHEN
We just bought a second property and need to update our trust.
AL · AI VOICE AGENT
Got it. Is the second property in Minnesota or out of state?
M. CHEN
It's in Wisconsin. A lake place.
Consult bookedThu 2:00 PM
Kate
Lead intelligence
Reads every lead the second it arrives. Scores 1 to 5 stars. Writes the reasoning. Routes to a human, dispatches a voice agent, or triggers the right intake form. Configurable per workspace.
Jo
Female voice agent
Calls within 5 minutes of a low-score lead. Asks the qualifying questions Kate flagged. Books the consult. Returns full transcript and structured answers to the workspace.
Al
Male voice agent
Same job, different voice. Each workspace picks Jo or Al at setup. One voice across your inbound number and your outbound qualification calls. Consistency clients can recognize.
+Progressive Intake
A 12-page PDF or snail mail results in lost opportunities.
Once Kate has enough to qualify, your intake form is on its way. Progressive web app, not a PDF. User-friendly design. Conditional logic that skips what doesn't apply. Auto-saves on every keystroke. Mobile-first because most clients fill these out from their phones. Branded with your firm's logo, colors, and reply-to address.
Built around how clients actually fill forms
Resume mid-flow from any device. Skip what doesn't apply. Never refill what your firm already knows. The form gets shorter the more Kate has gathered, not longer.
Step 3 of 5 · Family
What's your marital status?
Saved 2s agoContinue →
+One client. Three matters. One form.
When a client needs more than one matter, Kate builds one form for the whole engagement.
An estate plan, a property closing, and a trust update used to mean three separate intakes. Same name, same address, same date of birth, three times. Kate identifies the shared fields, merges what should be merged, and ships your client a single bespoke form for the whole engagement. No duplicates. No drift. No annoyed client closing the tab.
No duplicate data, no parallel forms
Field deduplication happens at the schema level, not as a UI patch. Every matter still gets its own audit trail and its own conflict check; the client just doesn't see the seams.
Estate planProperty closingTrust update
Full legal name
Date of birth
Property address (Wisconsin)
Beneficiaries
Closing date
Existing will documents
+Why we built NorthernPlus
Mid-size firms deserve the same intake intelligence the AmLaw 200 are buying.
Clio Grow was the modern answer in 2014. 12 years later, mid-size firms are still paying premium per-seat prices for software that was built before AI voice was viable and before lead-response timing decided who books the consult. We built NorthernPlus for the firm you'll be running in 2027.
Irv BriscoeFounder, NorthernPlus · Managing Director, BWdB
Three tiers. Sized to fit your firm, your intake volume, and your compliance posture.
We share the specifics in your demo so we can match your firm's practice mix and intake volume to the right tier. Most paying firms land on Professional.
Starter
Solo through small firms
- Kate lead scoring
- Jo or Al voice intake
- Branded client portal
- Conflict checks
- Email support
Professional Most firms
Growing firms, multiple practice areas
- Everything in Starter
- Multi-matter bespoke forms
- Document automation
- SMS notifications
- Practice management integrations
- Priority support
Advanced
Mid-size, regulated, multi-language
- Everything in Professional
- Multi-language voice and forms
- SSO, role-based permissions
- Custom domains
- API and webhooks
- Dedicated onboarding