Wake up the pipeline you already paid for
Every business sits on a backlog of people who reached out once and never heard back. Some of them still need exactly what you sell. Kate works that backlog for you: she reads your CRM every night, finds the people who went quiet, reaches out with something worth opening, and the moment somebody responds she stops and puts that person in front of your team. A second lead source, at zero acquisition cost.
A dormant backlog is a time problem, not a list problem
Everybody knows the old leads are there. What nobody has is the standing hour to pull a list, work it in order, and remember who came off it. Kate has all night, every night.
Takeaway: the work moves from somebody's spare hour to a rule that runs whether anyone remembers or not.
One loop, recalculated every night
The only standing job for your team is answering the alerts. Nobody builds a list, nobody exports a spreadsheet, and nobody has to remember to take a lead off it.
Outreach pauses on its own, without anyone switching it off: the lead replies or opens the form, the lead unsubscribes, your team logs any activity on the record, the lead leaves the in-scope statuses, the lead converts, or the touch cap is reached.
Takeaway: activity logged anywhere in your CRM pauses that lead, so the program never fights your own team.
Four gates between Kate and a wrong send
The wrong person getting a message is the fastest way to turn a program like this into a liability, so every lead is re-tested against all four gates every night. Consent is checked per lead at send time, quiet hours follow each lead's own time zone, every message carries a one-click way out, and a lead that hits its touch cap rests instead of cycling forever. The guardrails are not the fine print. They are why you can run this at all.
Takeaway: the target list is yours, reproducible in your own CRM, and it corrects itself nightly.
A message worth opening, and a team alerted the moment it lands
Every touch is plainly from your business, on your sending domain, in your branding, and nobody receives the same update twice.
| What they receive | What it does |
|---|---|
| A short branded email | One genuinely useful update, plus a single button to their own form |
| A text, once consent is on record | Same cadence, caps, and quiet hours as email |
| Their own prefilled form | No login, saves as they type, and later questions build on what they said earlier |
| A one-click way out | Unsubscribe in every email, STOP honored instantly, permanent across both channels |
A single saved answer counts as engagement. Outreach stops for that lead, your chosen channel gets everything needed to pick up the conversation, and a note lands on the record.
Takeaway: your team is told while the person is still at their screen, and nobody has to remember to stop the messages.
Questions buyers ask
Isn't this just spamming people from years ago?
No. Every lead passes four gates every night before anything sends, the content is a short useful update in your branding with a one-click way out, and volume ramps in small batches. The people who hear from you are the ones who asked to hear from you once and never got a proper answer.
Will it message someone my team is already talking to?
No. Any activity logged on the contact in your CRM pauses outreach for that lead, and a lead that changes status leaves the program the same night. The target list is recomputed nightly rather than frozen at launch, so the program never fights your own team.
Can I see exactly who it would contact before anything sends?
Yes. The whole program runs first in dry run against your live data, producing the real target list and schedule with nothing sent. You review it, adjust the rules, and going live is a timestamp you set in advance.
See it on your own backlog
Your dormant list is the cheapest pipeline you will ever work: already bought, already yours, already interested once.