Form templates, AI scoring rubrics, and Al voice scripts tuned to the practice areas with the highest intake volume and the most lead-conversion sensitivity.
I spent years watching law firms pay marketing agencies to drive leads, then watching those leads die in the gap between the contact form and the consult. The leads weren't bad. The intake was. We built NorthernPlus because the firms we work with deserved better than 2014 software at 2026 prices. The model we're underwriting works for the firm we're working with today, and it should work for yours.
